The Booked it Group acquires Party Hard Travel
Tech firm The Booked it Group has bought travel brand Party Hard Travel.
The acquisition sees London based Booked it expand into travel operations, ahead of a £2.5m Series A funding round.
Party Hard Travel joins existing Booked it Group brand,; social platform Licklist and Booked it, which offers tech solutions to the leisure, activity and hospitality markets.
Brad Nobbs, CEO and co-founder of The Booked it Group said it is a natural progression given the existing relationship with Party Hard Travel, and similarities in core markets in the Licklist and Party Hard Travel brands:
“As technology provider to Party Hard Travel, we developed their booking system which enabled a seamless experience for guests. There is a strong synergy between Licklist and Party Hard Travel,” Nobbs says
“Now is the right time for further expansion of The Booked it Group. The pandemic enabled our business to broaden our market from clubs and events to encompass racecourses, activity centres and hospitality venues.”
Nathan Cable, co-founder of Party Hard Travel, has joined The Booked it Group’s Board of Directors.
Growth is a priority for The Booked it Group and plans to expand into the US.
The Series A funding will be the first venture capital funding for The Booked it Group following a pre-pandemic entry onto the PWC Raise programme.
The tech firm has raised over £700k from Angel Investors over the past five years.