The new luxury appeal of West Hollywood
The West Hollywood Travel and Tourism Board, (Visit West Hollywood) just rolled out a new destination marketing campaign.
It features notable personalities with connections to the city.
The campaign showcases six individuals, each representing the best of West Hollywood in dining, nightlife, design, music, fitness and shopping.
As tourism returns to the city, the campaign helps re-establish the city’s reputation as a vibrant, unique, energetic place.
The campaign focuses on exploring the ‘new luxury’ emerging in the city as West Hollywood looks to define luxury in a whole new way.
Chef Raphael Francois (Tesse and Fanny’s), DJ and poet Mia Moretti, founder and owner of Mary Ta (Minotti Los Angeles, MASS Beverly), general manager Tommy Black of The Viper Room, owner Kirk Myers of DOGPOUND, and interior designer Adair Curtis of JSN Studio all discuss their unique connection to West Hollywood in the video campaign.
They highlight their experiences in the city, known for its diversity, and which has increasingly become known for its new luxury appeal.
Each personality reveals their favourite spots, and why the city is important to them.
“This campaign is an authentic and personal peek into why West Hollywood is the city that it is,” said Jeff Morris, Chief Marketing Officer for West Hollywood Travel + Tourism Board.
“Each one of these creators has a real love and appreciation for the city, and this new content series will help our organisation welcome the world back to the city.”
Visit West Hollywood’s long-term vision is to market the city as a first-choice visitor destination to business and leisure travellers.