Thomas Cook UK & Ireland backs happy horses holiday code
The Brooke’s Responsible Tourism for Animals campaign has gained the support of Thomas Cook UK & Ireland.
The campaign, now in its second year, calls on all tourists to take action by pledging support and following the Brooke’s Happy Horses Holiday Code
The Brooke is a UK charity dedicated to alleviating the suffering of horses, donkeys and mules across the developing world. The organisation is determined to highlight the unnecessary suffering hundreds of thousands of equine animals employed in the tourist trade endure in the name of holiday fun.
The Responsible Tourism for Animals campaign urges tourists to think and act responsibly, and with Thomas Cook UK & Ireland’s support, it hopes to spread that message even further.
To support the campaign Thomas Cook UK & Ireland has included the Happy Horses Holiday
Code in its resort information provided to holidaymakers, in destinations where donkeys and horses are used.
Here are some simple steps taken from the Brooke’ Happy Horses Holiday Code which every tourist can follow:
- Is the animal happy and healthy?
- Can it carry/ pull my weight?
- Am I paying a fair price?
Andy Cooper, Director of Government & External Affairs at Thomas Cook Group, said, “Thomas Cook UK & Ireland has been actively addressing sustainability issues for many years. We take responsible tourism very seriously, so we are delighted to support the Brooke’s campaign.”
Kimberly Wells from Brooke’s Animal Welfare team adds: “When people travel overseas their excitement of being on holiday can often overshadow consideration for the welfare of horses and donkeys they use. Whilst a carriage or donkey ride can be fun and also provide a vital income for animal owners, not every horse and donkey is fit for the journey.
“We are urging tourists to do their bit and work with us to reduce animal suffering across the world. It’s simple: think before you ride! By following the Brooke’s Happy Horses Holiday Code when on holiday, all tourists can help make a huge difference to the lives of working horses and donkeys overseas.”
The Brooke works in 11 countries across Asia, Africa, Central America and the Middle East, including popular tourist destinations such as Cairo, Luxor, Edfu and Petra. Via mobile veterinary teams and field clinics, the Brooke ensures animals are healthy and fit for work. Community education and training programmes also ensure animal owners develop better husbandry skills. The Brooke’s lifesaving work helps ease suffering, while supporting the livelihoods of the families who depend on their animals to bring in an income. This year the Brooke will help more than 800,000 animals.
Valere Tjolle
Get free sustainable tourism reports from Vision on Sustainable Tourism HERE
Valere Tjolle is editor of the Sustainable Tourism Report Suitewww.travelmole.com/stories/1143624.php
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025