Tongues (and tails) wag at Best Western doggie policy
Best Western Hotels is to woo the pet set in the US with a strategy to encourage dog lovers to make a booking.
The hotel group has announced it is to strengthen its relationship with US dog behaviour specialist Caesar Millan.
Millan enjoys celebrity status in the US with a TV show and a much-read website.
Best Western already works with Millan in promoting the brand but now plans to place him more in the spotlight as a spokesman for the hotel group.
The announcement was made at the Best Western owner conference in Vancouver earlier this week.
SVP of marketing and sales with Best Western Dorothy Dowling told delegates: “This relationship puts Best Western on the leading edge of pet travel and aligns us with a Hispanic thought leader who links us to family, empty-nester and Gen X pet lovers.”
Millan is to make live appearances and appear in print, TV and online advertising for Best Western.
Dinah
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive