Tourism Malaysia and Agoda join forces to promote Visit Malaysia 2026
Tourism Malaysia has entered a two-year strategic partnership with digital travel platform Agoda. Both companies will position Malaysia as a leading travel destination in Southeast Asia, in line with the Visit Malaysia 2026 (VM2026) campaign.
Through this collaboration, a series of digital marketing campaigns will highlight Malaysia’s rich cultural heritage, natural landscapes, and vibrant cities to a global audience. Agoda will leverage its platform and social media channels to promote the country’s diverse tourism offerings. It will among others include themes such as rain forests, beaches, culinary experiences and cultural sites.
The partnership also supports Tourism Malaysia’s goal of attracting 45 million international visitors. Agoda will share its travel data and insights to strengthen Malaysia’s tourism strategies and enhance promotional efforts targeting both global and domestic travelers.
Tourism Malaysia’s Director-General, Datuk Manoharan Periasamy, emphasized the value of digital innovation in reaching today’s travelers. Fabian Teja, Agoda’s Director for Malaysia, noted the company’s commitment to showcasing Malaysia’s unique appeal through engaging content and technology.
In addition, both parties will organize joint workshops focusing on travel trends and sustainable tourism. The initiative is expected to improve traveler experiences. It will also contribute to the long-term growth of Malaysia’s tourism sector, paving the way for a successful VM2026.
From January until April 2025, Malaysia recorded 13.4 million international visitor arrivals. This represents a 21.0% increase compared to the same period in 2024. Largest inbound markets were Singapore, Indonesia, China, Thailand and India.
Related News Stories: Tourism Malaysia rolls out wellness tourism packages Malaysia, China extend visa-free travel agreement for five years Tourism Malaysia London appoints new director Agoda and Tourism Malaysia join forces to boost Malaysia tourism ... Tourism Malaysia's shopping campaign is back Malaysia Tourism Promotion Board (MTPB) - TravelMole British Airways relaunches Asia routes Dida Malaysia Airlines showcased on London taxis Sarawak Tourism - TravelMole
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
San Antonio on the Rise: David Gonzalez Talks Travel, Culture, and Growth
Anna Marie Presutti on San Francisco’s Tourism Revival and Global Outlook
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Smarter Reservations: AI, Customer Experience, and Dylan Ratigan’s Master Plan
Royal Caribbean issues Legionnaires’ disease warning
Aer Lingus revs up for Europe’s only direct Indianapolis route
HotelPlanner partners with London Design Biennale
Payday booking spikes replacing traditional peaks