Trip.com Group and Wyndham Hotels ink strategic global agreement
Trip.com Group recently teamed up on a strategic global agreement with Wyndham Hotels & Resorts.
It gives Trip.com Group users access to over 9,000 global hotels by Wyndham, across 22 brands from luxury to economy.
This includes over 1,600 hotels in the Asia Pacific region, with hotels located in popular destinations like Australia, Indonesia, Singapore, South Korea, Thailand and more.
This strategic agreement builds upon Trip.com Group and Wyndham Hotels & Resorts’ long-standing relationship through corporate travel partnerships as well distribution campaigns.
It includes Ctrip’s most recent 919 Super Brand Day campaign, as Wyndham Grand Plaza Royale Villas Jinlin Plaza Lijiang was named the platform’s most popular hotel, achieving the highest sales volume in the single-store category.
Both companies will increase its collaboration on travel marketing initiatives and tactical campaigns, such as 618 Sales, Ctrip Member Day, 99 Hotel Festival and 1028 Trip.com Group Anniversary.
In addition, hotels are able to leverage the Trip.com Group network and interactive live-streaming capabilities.
Various marketing activities will also be made available on Trip.com Group’s new travel marketing Star Hub.
Joon Aun Ooi, President, Asia Pacific of Wyndham Hotels & Resorts said: "This strategic alliance is a key development that will enable our hotels to expand their global distribution capabilities, and provide them with innovative and interactive solutions to drive bookings."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.