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Trip.com, Singapore Tourism Board expand partnership
Trip.com Group and Singapore Tourism Board (STB) have deepened their existing collaboration to boost tourism to the city state.
Expanding on,the three-year MOU signed in late 2020, the partnership extends to new markets Vietnam, Philippines and Malaysia.
The reopening of borders in the region has led to a strong growth in Singapore’s international arrivals with 418,310 visitors in May, up from 295,100 in April.
Trip.com Group will promote Singapore to travellers from key markets through initiatives including marketing campaigns, public relations activities, and promotions through Trip.com Group’s brands including Trip.com and Ctrip.
Juliana Kua, Assistant Chief Executive (International Group) STB, said: “We are delighted to deepen our partnership with Trip.com Group, which has a growing network of services, users and data.”
“We will tap these to showcase Singapore’s refreshed destination offerings, and encourage travellers to reimagine travel to Singapore .”
Among various initiatives, Trip.com Group and STB will deliver content via Trip.com’s app and website to showcase Singapore.
Trip.com Group and STB will also continue to launch targeted programmes to promote and position Singapore for urban wellness and sustainability.
Ray Monty
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