While Tunisia continues to face major economic problems, tourism is one of the few sectors where all indicators are rosy. Tourism remains a critical pillar of Tunisia’s economy, contributing roughly 10% of GDP and providing hundreds of thousands of jobs.
In the first half of 2025, Tunisia welcomed more than 4.3 million international visitors—an 11% increase compared to the same period in 2024. This uptick underscores a revitalization of the sector.
Tourism revenue also climbed, rising over 8% in the first six months to reach approximately 3 billion dinars (around USD1 billion). Tourism has now surpassed remittances from Tunisians abroad as the country’s leading source of foreign currency.
The recovery is being driven by a gradual return in traveler confidence. Another factor is the improved air connectivity—especially with Europe, Tunisia’s main source market—and targeted promotional campaigns. While European markets are key to growth, Tunisia continues to draw loyal visitors from neighboring Maghreb countries, particularly Algeria and Libya.
Promising Growth Across the Board
Tunisia aims now to attract more than 11 million tourists by the end of the year. Tourism Minister Sofiane Tekaya explained earlier this year that the country’s strategy is to strive to broaden its tourism offerings.
Tunisia already launched a public-private initiative to promote coastal, health, cultural, and environmental tourism year-round, Tekaya told also to news agency Tunis Afrique Presse. The strategy this year includes boosting air connectivity with major European markets. Cooperation and partnerships with airlines and travel firms are part of the ministry’s efforts.
