UK consumers doubt airline sustainability claims

Tuesday, 10 Jan, 2023 0

Over a third of Brits are sceptical of airline sustainability claims.

Just 23% of consumers take environmental claims from businesses at face value, according to a new study by Sensu Insight.

The 50 Shades of Greenwashing found almost a third (30%) expect environmental claims to be slightly exaggerated.

About 14% don’t believe them at all.

Just one in 10 respondents (10%) said they believe that businesses have the best interests of the planet at heart.

Steve Leigh, MD at Sensu Insight, said: “We are increasingly living in a cynical age where ‘fake news’ make us more likely to question everything.

“For airlines, the lawsuit filed against KLM was the highest profile example undermining trust in the sector.”

Related News Stories :   Ryanair inks Iberian sustainable aviation fuel deal     Similan Islands closing for six-month restoration     Emirates funding US$200 million for sustainable aviation initiatives     SkyTeam’s sustainable flight challenge takes off     Maldives resort Gili Lankanfushi unveils new Eco-Centre     Sentosa Island eliminating plastic bottles  


Ray Monty

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