UK consumers doubtful airline sustainability claims


UK consumers doubt airline sustainability claims

Wednesday, 10 Jan, 2023 0

Over a third of Brits are sceptical of airline sustainability claims.

Just 23% of consumers take environmental claims from businesses at face value, according to a new study by Sensu Insight.

The 50 Shades of Greenwashing found almost a third (30%) expect environmental claims to be slightly exaggerated.

About 14% don’t believe them at all.

Just one in 10 respondents (10%) said they believe that businesses have the best interests of the planet at heart.

Steve Leigh, MD at Sensu Insight, said: “We are increasingly living in a cynical age where ‘fake news’ make us more likely to question everything.

“For airlines, the lawsuit filed against KLM was the highest profile example undermining trust in the sector.”



 

profileimage

Ray Monty



Most Read

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Kazakhstan Explored: A Journey into the Unknown

Behind the Scenes of Vegas Tourism: Kelly Messina’s Insider Perspective

Preserving Mexico’s Beauty: A Conversation with Doris Patiño from Xcaret

Twawick

Travefy

Cruising Through Innovation: A Dialogue with Keli Washburn from Globus

American Waterways: An Interview with Faith Alchorn-Selk from American Cruise Lines

Renovations and Clientele Diversity: A Chat with Henry Perez of Bahia Principe Hotels
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true