Virgin Atlantic adds member award seat guarantee
Virgin Atlantic is increasing the availability of reward seats with two new initiatives.
The changes are set to unlock more opportunities to spend Virgin points across the airline’s global network.
The airline is launching its Guaranteed Availability initiative, which ensures reward seats are available for every Flying Club member, on every flight.
Gold members also have a new benefit of Gold Reward Seats, which gives the option to turn any seat into a reward seat by using double Virgin Points.
Guaranteed Availability will see a minimum of 12 reward seats offered on every flight across Virgin Atlantic’s global network.
This includes two seats in Upper Class, two in Premium and eight in Economy, pffering increased availably for all members.
Reward seats arre available to book as soon as the flight goes on sale.
It includes peak times such as Christmas and school summer holidays.
Gold Reward Seats offer options even when no reward seat is available
Customers will be able to convert any seat on the plane, simply by using double Virgin Points.
The new initiative is exclusive to Gold Card members and seats can be booked up to 60 days prior to departure.
If a member cannot find a reward seat available online on their desired dates, and they have a sufficient points balance, they can call the dedicated Gold Card booking line to secure their seat.
Siobhan Fitzpatrick, Chief Digital and Marketing Officer at Virgin Atlantic, said: “We knew our customers wanted more opportunities to spend their hard-earned points and we are ensurng they have more ways to do so.”