Virgin confirms UK launch events for Scarlett Lady
Selected UK travel agents will get the chance to sample the onboard experience on Virgin’s first ever cruise ship early next year.
Scarlet Lady will be stopping in Dover and Liverpool in late February and will be inviting agents, media and VIPs to a number of exclusive events, before making her way across the pond to her new home of Miami.
The news was announced by Spice Girl Geri Horner at a Scarlet Night London press conference this week.
Also announced was a partnership with artist and producer Mark Ronson, who will become the cruise brand’s Minister of Music.
In the role, he will create a series of pre-voyage and onboard playlists for guests, otherwise known as ‘sailors’, and curate a vinyl record selection in the RockStar Suites and the ship’s vinyl and music shop, Voyage Vinyl.
Ronson has also committed to four performances at The Beach Club at Bimini in 2020.
Those who book the July 5 2020 Mayan Sol sailing featuring stops in Costa Maya, Mexico and Bimini, Bahamas will get to see his poolside performance on July 9.
"We see music as an essential element to a holiday, not just for parties but also as the soundtrack to laughter, relaxation and much more," said Tom McAlpin, president and CEO for Virgin Voyages.
"It’s an honour to have an outstanding artist like Mark Ronson helping us develop our Sailor experience, alongside an exciting lineup of DJ’s joining our On Deck residency program."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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