Vision Gets it Right
Sunday, 01 Jun, 2010
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Eight times as many potential middle class customers in just a few years
More and more, you heard it here first: You may say that Vision often has 20/20 vision!
When the UK government announced that environmental taxes (a laughable description for APD) would be levied on whole airplanes rather than per passenger, you may have thought that you’d heard it somewhere before.
The fact is that you’d have read it our sponsored Sustainable Tourism Report. Both in 2008 and 2009 reports, we emphasized the benefits of high load factors for sustainable tourism. It’s a ‘No Brainer’ isn’t it?
And, it was fascinating to see a whole presentation at the World Travel and Tourism Congress last week on the emerging middle classes in the third world.
Why? Because it was a market that we highlighted in 2009’s Sustainable tourism Report as a real tourism-driving opportunity. Amongst other things we said “Finally, the real opportunity is the fact is that we live in a global marketplace. Developing countries middle class populations are forecast to increase from approximately 300m today to 2.1bn by 2030 – these are all potential customers. The more we can address world poverty, the more we create new marketplaces.”
There are plenty more business-changing, profit-growing, satisfaction-increasing opportunities in the 2010 Sustainable Tourism Report Suite (this year 212 pages of opportunities comprising sustainable tourism, sustainable marketing and carbon markets).
Take the opportunity at least a year earlier than others!
For a free contents guide and executive summary email [email protected] NOW and don’t let the grass grow under your feet.
Valere
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