VisitBritain is gearing up to host more than 120 international travel trade on educational visits across the UK.
The visits are part of its flagship ‘Showcase Britain’ event.
With VisitBritain set to launch its global screen tourism campaign ‘Starring GREAT Britain’, many of the educational visits include film and TV inspired experiences.
Travel trade from across 17 international markets will be undertaking tailored visits to destinations across England, Northern Ireland, Scotland and Wales.
They spotlight the latest products and experiences and driving growth across the nations and regions.
Buyers set to attend ‘Showcase Britain’ include travel trade from the US, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, the GCC, India, Italy, Japan, the Netherlands, New Zealand, the Nordic countries and South Korea.
Tourism Minister Sir Chris Bryant said “We want more visitors from home and abroad to immerse themselves in British destinations made famous thanks to film and TV, and events like this will help drive growth.”
VisitBritain’s in-country teams have worked in partnership with Tourism Northern Ireland, VisitEngland, VisitScotland and Visit Wales to develop tailored itineraries for each inbound market.
The three-to-five-day hosted visits are part of the national tourism agency’s ‘Showcase Britain’ trade mission, which gets underway with a networking event for international buyers and travel media hosted at Hampton Court Palace on 23 January.
The buyers are set to be officially welcomed by Tourism Minister Sir Chris Bryant, VisitBritain Chairman Nick de Bois CBE and its CEO Patricia Yates.
Before heading their educational tours, buyers attend the ‘Britain & Ireland Marketplace’ (BIM) trade event on 24 January, held at the Intercontinental London – The O2, with a full day of business appointments and networking.
