Web buyers say two seconds and gone

Monday, 22 Sep, 2009 0

So how long will Web users wait for a page to open? How about two seconds, with three seconds the absolute limit?
 

That’s from a study by Forrester Consulting: “Two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load.”
 

The study also found that “40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.”
 

That’s worse than it used to be.
 

A similar survey in 2006 found users were prepared to wait four seconds for a page to load.
 

The research also concludes a poorly performing site has an effect beyond any online transaction. Almost half (46 percent) of the survey respondents said they would develop a negative perception of a company following a dissatisfying online-shopping experience.
 

By David Wilkening
 



 

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