WTM technology focus detailed
Wednesday, 27 Aug, 2009
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Future travel technology developments are to be explored as part of the 30th annual World Travel Market in November.
The Travel Technology @ WTM Seminar Programme, in association with Genesys Travel Technology Consultancy, will cover the future of travel technology on November 12.
Speakers signed up includeCheapflights executive chairman and private equity group HOWZAT Media founder Hugo Burge, Expedia Europe vice president of product strategy Graham Cook and multilingual search engine marketing company Oban Multilingual director Grieg Haolbrook.
Genesys senior oartner Paul Richer said: “We all recognise that travel is a technology-driven industry.
“From 1980, when the inaugural World Travel Market was held, technology has developed beyond recognition.
“In 30 years time, our industry will still embrace the latest technology, probably in a new era of bio-technology with mobile devices inside us, coupled to our nervous system and powered by body heat. What that might mean for travel we can only speculate.”
EyeforTravel will use its two-day WTM conference on November 11-12 to focus on the increased role the mobile phone will play over the next 30 years of travel technology.
New global consumer research on the future role of the mobile in the travel industry will be released.
The research is supported by a panel session entitled ‘What Next For Mobile? The Next 30 Years – Where is the Mobile Heading?’.
EyeforTravel head of research Amy Scarth said: “Mobile technology strategies present an exciting new dimension to the industry and those that get it right will undoubtedly grab market share and a competitive advantage.
“Mobile technology is becoming part of mainstream with what is available to travellers on their laptops becoming evermore available on the mobile, which is why mobile developments will have a huge impact on marketing, payment and CRM functions.
"Consequently mobile strategies will be focusing on sales and marketing and this will affect the entire buying cycle.”
by Phil Davies
Phil Davies
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