The World Travel & Tourism Council (WTTC) has launched ‘Together in Travel, a unique initiative aimed at providing support and resources to small and medium enterprises (SMEs) in the tourism sector.
The ‘Together in Travel’ platform is designed to provide SMEs with the tools and resources they need to accelerate their business growth.
Through a free-to-subscribe platform, subscribers will have access to networking opportunities, and educational programmes.
Next year, the initiative will also introduce additional paid subscriber options, offering enhanced features and benefits.
Speaking at the global tourism body’s 24th Global Summit in Perth, WA, Julia Simpson, WTTC President & CEO said: “SMEs are a cornerstone of tourism with millions of small enterprises providing services to customers.”
“For the first time ever, these SMEs can join a community to share ideas and tools to strengthen their businesses.”
The WTTC is projecting a record-breaking year for tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion.
The sector also plays a crucial role in fostering entrepreneurship.
Some data suggests up to 80% of the sector comprises SMEs.
Matthew Upchurch, Vice Chair of Membership at WTTC and Chairman & CEO of Virtuoso, said: “The launch of the ‘Together in Travel’ community marks a significant milestone for WTTC in its mission to advocate for the interests of SMEs.”
