Published on Friday, February 8, 2019

Survey asks why Brits don't go on ski holidays

More Brits are put off the idea of a ski holiday because they can't ski rather than because they fear it's too expensive.

A survey of more than 7,600 UK adults by sports retailer Decathlon found 58% of Brits have never been on a ski holiday.

While 22% were put off by the perceived expense of these kinds of trips, 26% said it was because they don't know how to ski.

A further 17% said they don't believe they are fit or healthy enough and 16% said they are put off ski trips because although they can ski, they aren't confident enough.

Decathlon ski and snowboard sports manager Tea Djumisic said more needs to be done to encourage Brits to get involved in the winter sport.

"This is an incredibly intriguing finding when you consider that our research earlier this year revealed just how much people are wanting to participate in exercise and sports on holiday,"she said.

"Clearly, despite the success of home grown talents such as Graham Bell and Chemmy Alcott, there is a bit of a gap in understanding and skill when it comes to winter sports.

"There are a number of ways that skiing can be made more accessible to beginners or those with tighter budgets. There are a number of places in the UK where novices can learn the basics, and affordable ski equipment and clothing is more available than it ever has been before."

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