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Published on Monday, September 10, 2018

Singapore Tourism Board names new CEO

Keith Tan Kean Loong has been named as the new Singapore tourism chief.

Loong replaces Lionel Yeo as Singapore Tourism Board CEO, who stepped down in May.

He officially starts on October 29.

Tan was previously deputy secretary (policy) at the Singapore ministry of defence.

In that position he was responsible for defence policy, strategic communications and national education.

He also held other public sector executive positions including director, foreign economic policy division at the ministry of trade and industry.

Loh Khum Yean, permanent secretary, ministry of trade and industry, said: "I am confident that Tan's experience in various leadership roles over the course of his career will equip him well to lead STB to achieve its next lap by pursuing quality tourism and driving tourism development."

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