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Published on Wednesday, December 12, 2018

Advantage unveils Turn of Year campaign

Advantage Travel Partnership has launched its 2019 Turn of Year campaign.

With the strapline 'It's time to join...The Great Escape', the campaign will use animated digital images for the first time.

Head of marketing David Forder said: "'It's time to join...The Great Escape' is a fun message that is aligned to people's mindset of wanting to get away from their daily routine when the January blues usually kick in. It allows us to play a little with the creative delivery using emotive imagery that will really engage our members' customers."

"For the first time ever in a Turn of Year campaign, we've also produced a series of animated digital images to use across social media and members websites highlighting a variety of holidays on offer, and together with the inspirational content we've written for our members to use, they will now be able to really engage and capture their customers attention online."

Advantage said 'sophisticated' data processing techniques have been used to target the most responsive new customers based on current traveller booking trends.

Advantage members will be able to marketing collateral through one central online resource hub, which will also include a series of tutorials and 'How to' guides for members to create their own tailored version of 'The Great Escape' campaign.

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