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Published on Tuesday, July 2, 2019

GTMC unveils new name

The GTMC has rebranded as the Business Travel Association (BTA).

A new brand identity and logo was unveiled at its annual Overseas Conference, being held this year in Noordwijk, The Netherlands.

"This evolution to the BTA celebrates a step change for the association and allows us to more clearly communicate the board's broadened strategy," said CEO Adrian Parkes.

"Our commitment to unifying our members and partners behind solutions to cross-industry issues remains strong and we are excited to build upon this work for a brighter future.

"The move to become the Business Travel Association comes after conducting a brand equity study, gathering feedback from across the industry. The new brand and mission statement clearly reflect the evolution of the organisation and defines the role of the association both inside the industry and, most importantly, externally.

"The change is expected to be very beneficial for our work with Government and the recently formed APPG, with industry regulators and in promoting the sector across academia."

Originally founded in 1967, the body acts to lobby those who have an impact on the business travel community, together with promoting the activities of its members as the best in quality and value to the business traveller.

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