Skyteam
http://admin.travelmole.com/images/stories/2009/images/Jet2.png

Published on Wednesday, October 23, 2019

Jet2 claims marked rise in flexible duration holidays






Fewer than two-thirds of holiday bookings are for seven or 14 nights, a fall of 11% since 2009, according to Jet2.

The operator, which claims to have pioneered flexible holiday durations 10 years ago, said one in four holidays are now for between 8 and 13 nights.

The number of bookings between one and six nights has also risen four percentage points to 11% over the past 10 years, said Jet2.

It claimed the trend towards non-standard durations was most evident at East Midlands Airport, where there has been a 21 percentage point drop in seven and 14-night bookings, which are down to 66% compared with 87% in 2009.

There has also been a marked drop at Newcastle Airport, down from 82% in 2009 to 66% this year.

At Manchester Airport, the company's biggest base, there has been a fall from 73% in 2009 to 60%.

The pattern is noticeable in all age groups, except families.

Jet2 CEO Steve Heapy said: "There was a time when holidaymakers would have to book a seven or 14-night holiday by default, but we knew that they wanted more flexibility and we were the company that responded to that.

"Instead of telling customers how long they should be holidaying for, we wanted them to be in complete control, so we pioneered the concept of flexible durations, operating multiple weekly flights and even daily flights, so that customers could be more flexible and have more choice."

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.

What is GoodtoGo? | Submission Form

GoodtoGo - Friday, March 27th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 20th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 13th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

Mole Poll
Are the UK Government doing enough to protect the Travel industry?
yes 49.92 %
no 50.08 %

Thank you for your vote


LATEST MOLES' PODCAST

Centara Reserve, their first luxury resort, to open in Samui December 2020

Active Adventurers, Cultural Explorers, and Wellness Seekers in the Emirate of Ras Al Khaimah

Clearwater Marine Aquarium talks about Rescue Rehab Release and the future of Marine Life

Dana Young CEO and President of @visitflorida

The Mole talks to Mal Barrit the MD of @traveltek about expansion, tech and strategy

UPCOMING EVENTS
\m