Published on Thursday, November 14, 2019

UKinbound unveils manifesto as business confidence dips


UKinbound has launched manifesto as a survey of its members showed industry confidence has dipped to its lowest level this year.

Only 47% of businesses said they are confident about the upcoming 12 months, although this is higher that the 40% figure recorded from September/October 2018.

But despite a dip in confidence, member feedback in August and September showed 75% of respondents said their bookings, visitor numbers or customer orders were similar or higher than August and September 2018.

Similarly, 80% of businesses said yields were similar or up during to the same periods.

Brexit continues to be the dominant cause of lower confidence levels, with 21% of members experiencing a decline from either the German, French or Spanish markets.


n contrast, long-haul markets continue to perform well for many businesses, with 22% of respondents saying the US is the main growth market and 20% saying the Chinese market.

UKinbound CEO Joss Croft said: "Despite the ongoing political uncertainty, it's positive to see that many tourism businesses across the UK are continuing to see bookings and revenues increase year-on-year, and that our long-haul markets are performing well."

Unveiling the organisation's manifesto, Croft added: "There is no room for complacency. Our industry continues to be very worried about the impact of Brexit particularly with the end of Free Movement as parts of the industry rely heavily on EU nationals.

"Our key asks of the next Government include recognition that language skills are in short supply amongst British nationals and to re-think the proposed salary threshold of £30,000 for non-British nationals wishing to work in the UK tourism industry post Brexit."

The manifesto asks for visa free access for EU visitors and ongoing protection for EU workers, continued access to the Single Market, Customs Union and Open Skies agreement, extension of the December 2020 transition period deadline, and reducing taxation, as visitors to the UK are some of the most highly taxed in the world.

"With the right support, the UK's inbound tourism industry has the capability to keep growing and innovating. Our manifesto sets out a clear pathway to achieve this but we need a Government that will listen and act to ensure the success story continues," added Croft.


Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.

What is GoodtoGo? | Submission Form

GoodtoGo - Friday, March 27th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 20th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 13th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

Mole Poll
Are the UK Government doing enough to protect the Travel industry?
yes 49.92 %
no 50.08 %

Thank you for your vote


Centara Reserve, their first luxury resort, to open in Samui December 2020

Active Adventurers, Cultural Explorers, and Wellness Seekers in the Emirate of Ras Al Khaimah

Clearwater Marine Aquarium talks about Rescue Rehab Release and the future of Marine Life

Dana Young CEO and President of @visitflorida

The Mole talks to Mal Barrit the MD of @traveltek about expansion, tech and strategy