Published on Wednesday, November 27, 2019

ABTA brand director steps down

Victoria Bacon, ABTA's director of brand and business development, will leave the association in mid March 2020.
ABTA said she has decided to step down from her role to 'focus on consultancy and advisory work in the short term, alongside spending more time with family, before considering options in the longer term'.

It has not yet been confirmed if she will be replaced.

Chief executive Mark Tanzer said: "Victoria has made an enormous contribution to ABTA over the past nine years as part of ABTA's leadership team, and has overseen a transformation in the organisation's communications capability.

"Under her stewardship the ABTA brand has maintained consistently high recognition levels, and strong association with the values of care and confidence that are at ABTA's core.

"We shall be looking to build on the strong foundation that now exists in order to meet the challenges and opportunities that lie ahead, and wish Victoria well as she pursues new opportunities of her own."

Bacon was responsible for the design and implementation of ABTA's 'Travel with confidence' brand repositioning and the development and roll-out of ABTA's new Conference and Events business.

She has also led the transformation of the association's reputation management and digital communications capabilities.

She said: "It's been an incredible nine years. I feel proud and privileged to have contributed to ABTA's development and progress and to have had the opportunity to work in such a fantastic industry. I'll be sad to say goodbye to my colleagues but I'm excited about the future, and the opportunities that lie ahead."

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