Published on Wednesday, December 11, 2019

Over 50s specialist Saga appoints new chief executive

Over-50s travel specialist Saga has appointed former Superdry boss Euan Sutherland as chief executive.

Starting on January 6, he will replace Lance Batchelor who is leaving Saga at the end of January.

Sutherland recently resigned from the struggling clothing brand after five years following a boardroom battle with co-founder Julian Dunkerton.

He had previously led a transformation programme to improve profitability at The Co-op, where he was group chief executive. 

"I am very pleased that Euan is joining Saga at this important time in the development of the business," said chairman Patrick O'Sullivan. 

"He has substantial experience across several consumer-facing businesses that will be invaluable as we continue the Saga transformation, with our customers at the heart of our strategy.

"Alongside the recent appointments of Cheryl Agius as CEO of Insurance and Gilles Normand as COO, the board has every confidence in the team now in place to lead and accelerate Saga's turnaround strategy."

Sutherland said: "I am hugely excited to join Saga. This is a unique British brand that has a strong heritage, great people and significant potential. I look forward to working with the board and the whole of the Saga team to further unlock this potential and deliver for our customers and shareholders."

Image courtesy of The Co-op


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