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Published on Monday, December 16, 2019

Advantage Holidays relaunches after 'extensive' investment



Advantage Holidays has relaunched with new products and features and is promising to 'revolutionise' the way Advantage members book ATOL-protected holidays.

The in-house tour operator division of Advantage Travel Partnership has introduced new technology following 'extensive' investment.




Advantage Holidays, which until now has offered holidays under its central Advantage ATOL in 43 short and mid-haul destinations, has added five US city destinations - New York, Chicago, Boston, Las Vegas and Orlando.


These will feature flights with low-cost and scheduled carriers and up to 20,000 hotel options.


Fly-Cruise and Stay packages will also become fully bookable online from early 2020, following demand from agents.

A new online feature, Advantage Recommends, will allow agents to cut through the choice of 860 properties, across 16 countries in over 100 city and beach destinations.

Accommodation will be recommended based on member bookings, customer favourites and high rankings on independent review sites.

Its Advantage Rewards incentive scheme has also been overhauled. Agents will now get their own rewards card through which incentive payments will be loaded to redeem against shopping with major high-street retailers, dining out, holidays, mobile phone deals and hundreds of experience days.

Lee Ainsworth, head of Advantage Holidays, said: "We've engaged with members to understand their long-term product and system requirements from Advantage Holidays, it was instantly evident that we needed to re-invest in our technology and product offering and we're excited the first of these changes will be in-place for January."

Kelly Cookes, leisure director, said Advantage Holidays will continue to evolve to reflect and keep up with the ever-changing travel landscape.
 

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