Published on Thursday, December 19, 2019

Hayes & Jarvis and Citalia unveil first ever TV campaigns

Two Travelopia brands, Hayes & Jarvis and Citalia, will advertise on national TV for the first time as part of their turn-of-the-year campaign.

They will also have a digital advertising campaign including Youtube, direct mail, email marketing and social media.

Commercial and brand director for Travelopia Tailormade Helen Adamson said: "This campaign marks an important step for our tailormade division, unveiling a major brand re-positioning piece for two or our flagship operators.  We are delighted to be able to showcase our class-leading product on national TV for the first time with Hayes & Jarvis and Citalia."

The Hayes & Jarvis creative includes a new strapline 'Extraordinary Travels, Tailored For You' showcasing the brand's premium values and destinations. 

Two 30-second TV ads and six 10-second ads are narrated by presenter and journalist Mariella Frostrup, and the soundtrack features new American singer-songwriter Hannah Cohen. 

The Citalia TV campaign, also launching on Boxing Day, showcases the brand's new 'Feel Like A Citalian' tagline. 

Simon Garrido, head of Trade Partnerships for Travelopia Tailormade, said:, "2020 is set to be an exciting year for the Travelopia Tailormade brands, with our newly-launched portfolio of extraordinary worldwide multi-centre holidays - each carefully tailored to the client - stronger than ever. 

"Our trade partners are an essential part of Tailormade's ongoing success and we are committed to working even more closely with agents and existing partners next year, and also developing new trade relationships.  With the launch of our new brochures all available to the trade, we have high aspirations for the coming year and I'm looking forward to nurturing and growing our relationships with our retail partners to promote our incredible range of tailormade brands and products."

Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Will 5-day quarantine with test boost travel?- Yes/still too long/too expensive/ vaccine only??
Yes 23.86 %
Too Long 23.86 %
Expense 35.23 %
Vaccine 17.05 %

Thank you for your vote

What is GoodtoGo?

Submit your news
or special offer

Current UK Special Edition

Current US Special Edition

Current Asia/Pacific Special Edition


Central Florida's natural theme parks ideal for post-covid. Graham McKenzie finds out more

Visit Florida is all set for 2021 comeback - Graham McKenzie talks to head of VF Dana Young

Italy will be going back to basics in the post covid world

Sri Lanka - will it be the success of the post Covid world

South Africa and South Australia battle it out to be the best 'SA'
Enter the giveaway here!