Published on Saturday, January 11, 2020

Gwyneth Paltrow's goop teams up with Celebrity Cruises

The lifestyle media brand founded by Hollywood A-lister Gwyneth Paltrow is teaming up with Celebrity Cruises.

The partnership will see the first goop at Sea experience aboard the Celebrity Apex from August 26, 2020 through September 6, 2020.

The actress will be aboard for the 11-night wellness cruise through the Mediterranean along with goop's chief content officer, Elise Loehnen, and wellness practitioners.

Guests can meet Paltrow during various events and group sessions

The goop brand covers beauty, food, wellness and travel.

The experience is based on the brand's 'In Goop Health' wellness summits which focuses on healthy living and emotional and physical wellbeing.

"We have had massive success with In Goop Health, our wellness summit that translates the content of goop into a tangible and high-contact experience," Paltrow said.

"This partnership with Celebrity Cruises allows us to take goop to new audiences and to meet the readers where they are.

"The DNA of the brand is based on curiosity, which is also essential for travel."

The programme will include wellness expert-led mind, body and soul sessions.

 "We'll be invoking adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers," Paltrow added.


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