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Published on Wednesday, May 13, 2020

Holland America Line president to leave



Holland America Line president Orlando Ashford will leave the cruise line at the of May.







Ashford has been at the company for nearly five and half years and is credited with leading a rejuvenation of Carnival's premium brand through an emphasis on enhanced onboard entertainment, live music and culinary experiences.

"Orlando has made a substantial contribution to Holland America Line during his tenure, bringing a renewed energy to the premium cruise line that was recognized with many awards and accolades," said Stein Kruse, group CEO of Holland America Group and Carnival UK.

"His unique background as an innovator and global leader in human resources was highly respected in our organisation and his dynamism will be greatly missed."

"It has been an honor and a privilege to lead the evolution of the Holland America Line brand for more than five years," said Ashford. "I can't say enough about the talent and teamwork both shoreside and on board the ships that has driven our many successes over the years.

"Today, a global pandemic has impacted our industry in ways that are completely unprecedented. However, I believe it is human nature to travel and explore new places and cultures and meet new people. I have no doubt that Holland America Line will thrive again soon, and its guests will be ready when cruise operations resume. I look forward to being one of the first to sail."
 

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