Outrigger Hotels and Resorts

Published on Friday, April 16, 2021

TUI bolsters tours and activities leadership team

TUI Group has added to its leadership team of the tours and activities division, TUI Musement.

Ina Bourmer is joining TUI Musement as Chief People Officer.

Bourmer previously held leadership positions in the entertainment, telecommunications, and technology industries.

In this role Bourmer will drive internal development initiatives.

"The travel sector is on the cusp of major recovery, with tours and activities as a key growth area for the foreseeable future. It is an exciting time to join TUI Musement, with a startup mindset and focus on digital acceleration." said Bourmer.

A second key change to the TUI Musement leadership team will see Musement Co-Founder Alessandro Petazzi - who has been TUI Musement Chief Growth Officer over the past six months - take a strategic advisor role.

"TUI Musement is in a strong position as travel returns, but we operate in a very dynamic and competitive industry and must continue to evolve. This role enables me to look at developments in Tours & Activities and the wider travel sector, to better develop strategy," said Petazzi

Petazzi will hand over his day to day managerial responsibilities during a transition period throughout April, taking the role of strategic advisor from 1 May 2021.

In addition to these changes, and in preparation for future growth, TUI Musement has implemented a more functional setup.

This includes a single Digital Product & Technology team, led by Peter Ulwahn, Chief Digital Officer.

An extended and central Sales & Marketing function headed by TUI Musement Chief Marketing Officer Mirco Fiumene will complete the new setup.

Mirco is an Amazon, Paypal and Ebay veteran.

Musement Co-Founder Fabio Zecchini will continue in his role as Chief Technology Officer.

"A modern company is constantly evolving, and these changes are key steps forward on our growth path. Ina is a leader in her profession and brings valuable technology experience, while Alessandro can now focus more on the strategic direction of our business within the dynamic tours and activities market." says TUI Musement CEO David Schelp.


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