Outrigger Hotels and Resorts

Published on Friday, May 21, 2021

Awaze expands with new acquisitions across the UK and Europe

Managed vacation rentals and holiday park business Awaze has announced the acquisition of three new holiday companies based in the UK and Denmark.

In the UK it has acquired the cottage companies Amberley House, which is in Sussex, Hampshire and the South Downs, and Portscatho Holidays, a Cornish-based business operating managed vacation rentals across the Roseland Peninsula from St Mawes to Mevagissey.

The Danish acquisition of Bornholmtours, which operates on the island of Bornholm in the Baltic Sea, is a popular staycation destination for Danes as well as visitors across Scandinavia and Germany.

"We are thrilled to welcome these new businesses into our portfolio," said Henrik Kjellberg, CEO of Awaze.

"Cornwall and the South Coast remain popular for Brits, especially in 2021 as we see record breaking demand for domestic holidays. Both of these businesses build on the extensive offer we already have through cottages.com and Hoseasons.

 "2021 has seen unprecedented demand for managed vacation rentals right across Europe and will continue to look for further opportunities to grow our business and brands."

The new acquisitions add approximately1,000 new houses to the group's portfolio and will be marketed to domestic and international audiences through the organisation's key brands NOVASOL, Hoseasons and cottages.com.

The acquisitions follow the creation of a new tech hub for the business in Manchester in late 2020 and the recruitment of new teams across all the European brands.


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