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Published on Wednesday, June 23, 2021

LA Tourism unveils rebrand as city opens for tourism






With tourism open again, Los Angeles is staging its comeback, with a new rebranding for the Los Angeles Tourism & Convention Board.


It marked the reopening of LA tourism with a new look and feel created through a first-time partnership between two design studios - Studio Number One (SNO), helmed by Shepard Fairey and House Industries, led by Andy Cruz.


The new brand identity includes a fresh logo, iconography and colors.


It says the new logo embraces the optimistic spirit of Angelenos, while inviting visitors to discover a destination that celebrates personal freedom.


The logo's sun motif is a symbol that reinforces LA's breathtaking sunsets and 'anything under the sun can happen in Los Angeles.'


The new branding debuts as LA continues its comeback, fully reopening museums, indoor dining, theme parks and outdoor live events including spectator sports.


"The timing couldn't be more perfect to unveil a fresh look for L.A. as we once again roll out the red carpet for visitors," said Don Skeoch, Chief Marketing Officer for Los Angeles Tourism.


"Los Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish."

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