Outrigger Hotels and Resorts

Published on Thursday, June 24, 2021

New UK based Ambassador Cruise Line launches sales

A significant proportion of UK travellers (47%) keen to enjoy a cruise holiday again say they would rather not fly to meet their cruise ship, according to new research by Ambassador Cruise Line.

Ambassador Cruise Line is the first British cruise line to launch in over a decade and bookings officially go live today, 24 June 2021.

The cruise line is confident that Brits still want to travel.

Ambassador Cruise Line, CEO Christian Verhounig said, "Demand is beginning to outgrow capacity. As our research demonstrates, there is pent up demand to travel, and in turn cruise. There is huge, unfulfilled demand for no-fly departures and the type of experience we are offering with our brand-new British cruise line." 

Ambassador is offering a mixed itinerary, no-fly programme from London Tilbury on its first ship Ambience.

The First Edition inaugural 2022/23 brochure features 33 voyages covering over 90 ports, with itineraries spanning the British Isles, Norwegian Fjords, the Baltics, St. Petersburg, Greenland, the Arctic, Iceland, the Canary Islands, Cuba, the Caribbean, Cape Verde, and Scandinavia from 6 April 2022 to 16 May 2023.

The inaugural fares for summer and winter 2022 and spring 2023 are the "Fair Maiden Fares" and "Ambassador Fares".

These fares are capacity controlled and valid for all bookings made by 31 July 2021.

The maiden season commences with an inaugural short-break, four-night cruise to Hamburg, from £369pp for a standard twin cabin.

Inaugural season savings on Ambassador's Ambience include  a six-night A Taste of Fjordland itinerary, the 11-night Easter British Isles Discovery and the 21-night Cape Verde, Canaries & Morocco Winter Escape.

The cruise line's research also found that 36% of those who have been on a cruise before say they would consider going away on an adults-only trip, while 18% are interested in sailing solo.

Adult-focussed, Ambassador is primarily aimed at the 50-plus market, while solo travellers are also catered for with attractive deals.

Ambassador has assigned 89 of Ambience's cabins to solo cruisers.

These single occupancy cabins are spread over five cabin grades at a supplement that is up to 70% cheaper than industry standards

Ambassador believes these are the best value single supplement prices in the market on comparable sailings.

There is also a tailored programme of events for those sailing alone for six nights or more, such as a welcome cocktail party specifically for solo cruisers.

Ambassador also has two multi-generational cruises scheduled for summer 2022, where children and infants over six months can sail together.


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