Outrigger Hotels and Resorts

Published on Wednesday, July 7, 2021

Spurs striker tapped to promote Korea tourism

The Korea Tourism Organisation has scored the services of Tottenham Hotspur striker Son Heung-min as honorary tourism ambassador.

'Sonny' will be the public face of KTO's new promotional content to be released later this year which includes a creative video advertisement with the theme 'This is my Korea, what's yours?'.

The concept is to draw a comparison between the characteristics the star striker is famous for - such as being fast, passionate and fun-loving - with the characteristics of his home country, South Korea.

The video will be uploaded to the Korea Tourism Organisation social media channels alongside various promotional images and behind the scenes content

The KTO has high expectations for the partnership as tourism recovers, and hopes its new tourism ambassador will inspire more people to choose Korea for their next trip.


Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Have you seen a surge in demand for US trips?


UKinbound are in Manchester for the Annual Convention - What can you expect?

Qatar moved from red to amber list: Phil Dickinson details the growth plans for the destination

Japan - The bucket list destination - five experts describe a life in the day of a visitor

Lonely Planet launch UK Road trip Guide

Ottawa - Capital of Canada is open for business and ready for visitors