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Published on Friday, July 9, 2021

Prestige Holidays acquired by Embrace Travel Group


Independent tour operator, Prestige Holidays, has been acquired by Embrace Travel Group for an undisclosed sum.

The tour operator's Chairman and Managing Director, John Dixon will retire after over 50 years in the travel industry.

Privately owned Prestige Holidays was founded in 1989 by Dixon and features holidays to over 20 destinations including the Canary Islands, Croatia, Italy, Portugal and Canada.

It also offers breaks in Scotland, Ireland, the Channel Islands and the Isles of Scilly.

 "I am delighted to have secured new ownership for the company after what has been a particularly challenging 18 months. This deal recognises the hard work of the Prestige team and will enable the business to move forward," Dixon said.

Embrace Travel Group says it was attracted to the Prestige brand because of its strong and long established relationships with the travel trade and has a dedicated team of destination experts.

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