Outrigger Hotels and Resorts

Published on Sunday, August 15, 2021

Lord of the Rings production moves to UK in blow to New Zealand tourism

The New Zealand tourism industry has reacted with disappointment over news the Shire is moving to the UK. Amazon Studios is shifting production of the second season of the Lord of the Rings project to the UK.

Tourism Industry Aotearoa CEO Chris Roberts said it is unclear how much an impact it will have on the Hobbiton Movie Set near Matamata, which has been a major attraction for tourists since the original LOTR and Hobbit movies.

The first episodes of the Amazon series are set to air next year. "The Amazon series is a derivative of Lord of the Rings and until the first episode appears, it's not possible to say whether New Zealand's landscapes are used in a way that inspires visitors to come here," Roberts said. Hobbiton Movie Set Tours boss Russell Alexander also expressed disappointment.


Read full story


Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Have you seen a surge in demand for US trips?


UKinbound are in Manchester for the Annual Convention - What can you expect?

Qatar moved from red to amber list: Phil Dickinson details the growth plans for the destination

Japan - The bucket list destination - five experts describe a life in the day of a visitor

Lonely Planet launch UK Road trip Guide

Ottawa - Capital of Canada is open for business and ready for visitors