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Published on Wednesday, September 1, 2021

Awaze boosts UK footprint with Quality Cottages acquisition

European managed vacation rentals firm Awaze has further expanded its UK operations with the acquisition of Quality Cottages and sister brand Quality Unearthed.

It acquires the UK's fourth largest independent cottage holiday provider and adds an extra 671 units to the self-catering specialist's growing UK inventory.

 Most of the Quality Cottages properties are situated within five miles of the Welsh coast.

All the newly-added accommodation will be marketed to domestic and international guests through Awaze's key brands Hoseasons, cottages.com and Novasol.

"We're always excited to add regional businesses like this to the Awaze portfolio and look forward to building on the strong relationships they already have with the local communities they support," said Henrik Kjellberg, CEO of Awaze.

"In Quality Cottages we now have a significantly greater presence along the ever-popular Welsh coast."

Quality Cottages was founded and operated by Leonard and Margaret Rees.

They started by converting farm buildings into holiday cottages before expanding the business across Wales as an agency for other holiday home owners.

Quality Unearthed specializes in quirky UK glamping accommodation, such as tree houses, eco pods, wagons and yurts, and was established by the couple's son Tim in 2011.

"Awaze impressed us with their professional and personal touch and clearly appreciated the value of the local knowledge we have developed over the last 60 years," Tim Rees said.

It follows Awaze's recent acquisitions of three other holiday companies based in the UK and Denmark - Sussex, Hampshire and the South Downs specialist Amberley House, Cornwall-based Portscatho Holidays and Danish operator Bornholmtours.

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