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Published on Tuesday, July 26, 2016

Survey: Sharing economy vacations gaining traction with US travelers

Twice as many Americans will use sharing economy services for their travel this summer compared to last year, according to a new survey.
The second annual Allianz Travel Insurance Sharing Economy Index indicates more than one in three (36%) US travelers said they will likely use sharing economy services such as Airbnb, HomeAway or Uber  for their summer vacation.
This is in contrast to just 17% in 2015.
"We're at an interesting intersection right now between sharing economy and traditional services," said Daniel Durazo, director of communications at Allianz Global Assistance USA, which commissioned the survey.
"The playing field is quite level with many Americans having an uncertainty about which services provide the better experience, which opens an opportunity for the lesser known sharing economy to take a bigger stake as awareness continues to increase."
The survey polled more than 2,000 Americans online and found Millennials most likely to dip into the sharing economy for transport, tours or accommodation this summer.
It said 65% of those in the Millinnial age range will use sharing services, while brand familiarity for sharing economy services rose 28% to 86%.
Uber tops the list for brand recognition with 62% of Americans aware of it, followed by Airbnb, Lyft and Homeaway.

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