Published on Friday, December 21, 2012
Expedia, Inc. has announced an agreement to acquire a 61.6% equity position in trivago, a hotel comparison metasearch site headquartered in Dusseldorf, Germany, for total price of €477 million (approximately US$632 million, based on current exchange rates).
Expedia points to trivago's growth and strong brand as reasons for the buy in a public statement on the deal.
Trivago was launched in 2005 by Dusseldorf-based founders Peter Vinnemeier, Malte Siewert, and Rolf Schrömgens.
Expedia cites its revenue as doubling every year since 2008 as a key reason for the buy. The site expects to deliver about a €100 million in net revenue for 2012.
The deal is expected to close in the first half of 2013 pending approval from relevant competition authorities. After the deal is closed, trivago will continue to function independently at its original headquarters in Dusseldorf, Germany.
Marriott's Collection brands portfolio opening 70 hotels this year
American Airlines flight crew robbed at gunpoint in Costa Rica
Florida to ban vaccine passports
New Covid variant discovered in UK
Iceland opens borders to all vaccinated tourists
Lockdowns lead to cleaner air quality in most countries
BA and American launch Covid testing trial on transatlantic flights
TravelMole's Graham McKenzie talks with Micheal Ros, Hotel Booking disruptor Bidroom
Jerad Bachar of Pittsburgh about the future of city tourism
The Travel Industry since the 1950's we speak to the author of a new book ...
Business Travel in 2020 -How bad was it and what about recovery?
Covid Free Anguilla - we speak to the Tourist Board
Follow me to Tuolumne - Califonia destination in the heart of Yosemite
You can book now your advertisement for via our online booking service or find out more.
Post your comment
Your Comments
NOTE: Comments are subject to admin approval before being posted.