Published on Monday, May 6, 2019

Choice Hotels unveils new midscale brand logos

Choice Hotels International has rolled out new refreshed logos for four of its midscale brands.

New logo designs were unveiled for Quality Inn, Clarion, Sleep Inn, and MainStay Suites during the company's annual convention.

Each has a new modern update that also pays homage to its traditions, the company said.

Each is now followed  with a 'By Choice Hotels' tagline to bolster brand awareness.

"We never stop innovating at Choice, and the new brand identities embrace a modern look and feel without sacrificing the brand equity and rich history guests value today," said Anne Smith, vice VP of brand management, design and compliance, Choice Hotels.

Hotel owners will begin installing new signage over the next two to three years on hotel exteriors, and on digital and social channels.

 Choice's midscale brands will collectively open more than 150 new hotels in 2019  across the country including Brooklyn, N.Y., Nashville, San Antonio, and San Diego.


Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Has US domestic trip demand overtaken international travel?
yes 49.66 %
no 50.34 %

Thank you for your vote

What is GoodtoGo?

Submit your news
or special offer

Current UK Special Edition

Current US Special Edition

Current Asia/Pacific Special Edition

LATEST 'MOLE VIDEOS see a new way of working post Covid

Traveltek adopt a new way of working but plan to expand product portfolio post Covid-19

Jamaica prepares to open for business ... Donovan White talks to TravelMole

Expedia Travel Agent Affiliate Program (TAAP): Meet Alfonso Paredes, Senior Vice President