Philippines

Published on Thursday, September 28, 2017

Westjet's upcoming low cost unit to be named Scoop



WestJet has unveiled the brand name of its new ultra low cost airline venture - 'Swoop.'


The name is apt, the company says.


"The name Swoop denotes exactly what we plan to do," said Bob Cummings, WestJet EVP of strategy.  


"It's a powerful verb that demonstrates we plan to swoop into the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel."


Swoop will be based in Calgary.


"As we looked around for the home for Swoop's operations, Calgary quickly rose to the top of the list," said Cummings.


"The city offers Swoop the opportunity to save costs through shared services with WestJet's corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from."


It says it will offer the typical no frills 'a la carte' business model with base fares 40 % cheaper than current prices in Canada.


That means extra dollars for add-ons such as in-flight snacks and checked baggage.


Routes and flight schedules will be announced in the coming months for an expected launch in the summer of 2018.


 

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Has US domestic trip demand overtaken international travel?
yes 52.04 %
no 47.96 %

Thank you for your vote



What is GoodtoGo?

Submit your news
or special offer


Current UK Special Edition



Current US Special Edition



Current Asia/Pacific Special Edition



LATEST 'MOLE VIDEOS

Recovery Update: Cambodia, Vietnam, Myanmar, Laos, & China , with Mekong Tourism (Aug 5 )

James Thornton CEO of Intrepid Travel talks exclusively to TravelMole

Pure Michigan is prepared, protected and open for business - Next step International arrivals

Travel Industry Virtual Wellness Day Video

UPCOMING EVENTS
\m