Visit Atlantic City

Published on Wednesday, April 25, 2007

Global expansion for booking.com


Online hotel reservations company, booking.com, has opened four new offices in Cape Town, Munich, Warsaw and Dubai.

The new offices will be staffed with local sales and account management teams to ensure closer relationships with hotels and partners in each region.

“We believe that these new regions will be important for the growth of our company. By setting up these offices we can focus better on providing a localised offering and a personalised account management service,” said CEO Stef Norden.

“In addition to opening a second office in Germany, our new offices in South Africa, Poland and the UAE emphasise our commitment and dedication to expanding our business model in these countries.”

Booking.com currently operates from offices in Amsterdam, Barcelona, Berlin, Cambridge, Dublin, London, Loulé, Lyon, Norwalk (USA), Paris, Rome and Vienna.

The company, part of priceline.com, sold 11 million hotel room nights in 2006, experiencing an organic annual growth rate of 111%.

By Bev Fearis

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