City Cruises

Published on Thursday, June 28, 2007

EasyJet ‘consigns traditional package holiday to dustbin of history’

EasyJet is making a major assault on traditional package operators by launching a holidays arm.

EasyJetHolidays will offer Travel Trust Association protection, giving consumers the ability to create personalised holidays based on the budget carrier’s 900 flights a day to 75 destinations combined with more than 10,000 hotels across Europe.

The carrier claimed the new venture consigns the traditional European package holiday "to the dustbin of history”. 

EasyJetHolidays are protected by the Travel Trust Association. By booking flights and hotels together as a single package, the company claims to be offering “100% refund protection” in the event of a cancelled flight or disrupted hotel booking.

The initiative will put further pressure on mainstream operators and agents offering fixed duration holidays and online holiday providers who can only offer the flights on low-fare airlines by daily “screen-scraping” and, in some cases, adding a booking surcharge of up to £15, according to the airline.

“Travellers won’t find any travel agents’ commissions, fuel surcharges or the booking mark-ups on easyJet flights added by the likes of lastminute.com,” a statement said. “Perennially-unpopular features such as compulsory seven-nights stays, the holiday ‘sales rep’ or ‘accommodation allocated upon arrival’ are absent from easyJetHolidays.”

 

A price promise guarantee on all easyJetHolidays is being offered, with a claim that consumer won't find cheaper prices on the web.

Users can access a new website through www.easyJet.com or go direct to www.easyJetHolidays.com.

Similar launches are planned across Europe in Germany, France, Holland, Italy and Spain.

The airline’s chief executive Andy Harrison said: “Package holidays offered through travel agents and tour operators have developed a deserved reputation for everything that is bad about travel – fixed-term holidays in shabby hotels allocated on arrival with flights at the most inconvenient times on some of Europe’s least-known airlines. No wonder they are a thing of the past.

“easyJetHolidays is redefining holidays by enabling travellers, for the first time, to combine flights on any of easyJet’s 298 routes with over 10,000 hotels across Europe to create their own easily-bookable holiday combinations in a single place.

“There are no middlemen, no 7-night stays, no dodgy “sales-reps” or any of the things that really annoy the independent, savvy traveller.

“easyJet has completely revolutionised the short-haul air market over the course of the last decade and we are now targeting what remains of the travel agent and tour operator business in Europe. Today really does mark the end of the European ‘package holiday’ as we knew it.”

by Phil Davies 

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  • cinemas,hotels cruise and car hire

    If it goes like his car hire, cruise, easy hotels and cinema ventures then i will be quite happy. Stick to flights that what they are good at. People asscoiate easy jet with cheap and people can cope being on a crap flight for a couple of hours but they don't want cheap accomodation and unfortunately for easy jet that is what people will think they are getting.

    By Martin Lynch, Friday, June 29, 2007

  • Two Points

    I should point out that the issues raised above about cash flow are not really a problem as many times suppliers have agreed to accept payment after travel so the only issues is that you cannot utilise the consumers funds for purposes other than paying for their holiday! The second issue is that the article speaks of "100% refund protection" it would be more correct to say 100% financial protection as the consumer is protected against all financial mishap including fraud and theft issues which ABTA no longer covers.

    By todd carpenter, Friday, June 29, 2007

  • Reminds me of a well known phrase

    The disparaging remarks made today by Andy Harrison as to travel agents treatment of customers is rather like a well known phrase. Pot calling kettle black. Has he watched his own Airline program. Cant wait to watch the sequel "Holidayline" that will be entertaining.

    By Steve Norris, Thursday, June 28, 2007

  • Interesting cash flow implications

    Using a Trust Account means that EasyJet Holidays will have to pay non-ATOL suppliers (and EasyJet itself?) up front and not get monies back until the customers return from their holiday. Not good cash-flow!

    By Barry Peters, Thursday, June 28, 2007

  • Jet2holidays.com

    Budget airline Jet2.com launched their Holidays package division earlier this year. Not quite as new concept as easyJet are making out.

    By Colleen Harte, Thursday, June 28, 2007

  • Welocome to the world of PTRs & TOMS

    Easyjet - welcome to the world of PTRs and TOMS - when so many are looking for ways to avoid them it is refreshing to find a large company keen to accept the resonsibiliies that go with them. However I wonder if they really understand what they are entering into.

    By andrew erskine, Thursday, June 28, 2007

  • stelios may be right

    Whilst we in the travel trade know the advantages of booking a tour operators package holiday through a travel agent, it is a regrettable fact that most punters believe that we are ripping them off. The idea that a travel agent makes very little -and the tour operator even less - bothers the average traveller not one bit. The perception out there is that for most short-haul package holidays there's no need to go to a travel agent -except to pick up loads of free brochures, ask masses of questions and be annoyed when we actually try to make a sale. Derogatory comments by such consumer "heroes" as Stelios and O'Leary don't help much either.

    By nick durham, Thursday, June 28, 2007

  • What arrogance

    Right, so if we understand correctly, none of easyjet's "10000" hotels are shabby, all hand-picked by Mr Harrison for their charm and comfort, no doubt. All happy to take clients at any time of day, any duration, and all at the same low prices as before? Villas and self catered apartments magically cleaning themselves on a daily basis, ready for new clients, arriving when they want, and all at no extra cost to before. Oh, and the guests no longer need ski passes, excursions, entertainment or anything like that. Of course, what were reps for except to push timeshare? And of course, that class of person, the professional complainer will, as if by magic, forget his beef and sort-out all his problems directly at the hotel, in Serbo-Croat. Prices will go up in the long-run because most tour operators have been working on tiny margins for years, whereas the low cost guys still have decent margins. Economics being a zero sum game, the clients will soon realise that they infact never had it so good as the last few years.

    By Richard Green, Thursday, June 28, 2007

  • Easy [email protected] comment

    So It's Peter-Perfect Stelios. Watch him eat his words when his inexperience in the business manifests iself.

    By andrew soltysik, Thursday, June 28, 2007

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