Egypt Tourism

Published on Thursday, May 28, 2009

Hitwise figures show decline of travel sector online

Travel companies are sliding down the Hitwise list of the top 100 performing websites in the UK, with Thomson the exception.

According to May figures, based on the number of visits to a company’s website, travel companies all came lower in the list than they did three years ago.

Hitwise research director Robin Goad said Thomson was the only travel company to increase its position. Budget hotel chain Travelodge and rail booking website, The Trainline, have also moved up the list.

“The one thing that we are seeing in search behaviour is that people are a lot more price price conscious and are looking for package holidays, rather than putting together the components themselves,” he said.

Goad said travel companies are also performing worse in the list because they are being over taken by other sectors.

“The travel sector was an early adopter of the internet and for a while travel companies were punching above their weight, but now other retailers, particularly high street retailers, are over taking them,” he explained.

British Airways fell most most dramatically in the latest list, falling from 11th position in 2007, to 19th in 2008 and then to 43rd in 2009.

Gould said, in general, airlines have seen visits drop by 20% while coach and train companies are up 4%.

Budget airlines are holding up the best, with Easyjet and Ryanair hovering around the same levels as in previous years.

Easyjet has moved from 8th to 10th then to 11th in the last three years, while Ryanair has gone from 9th to 14th to 12th this year.

Thomas Cook has also dropped down the list, from 18th three years ago to 30th today.

Here is the IMRG-Hitwise Hot Shops List for May 2009

1 Amazon UK
2 Argos
6 Marks & Spencer
7 Epson UK
9 Next
11 easyJet
12 RyanAir
13 Thomson Holidays
14 Dell EMEA
15 Tesco Direct
16 B&Q
17 Apple Computer
19 Littlewoods
20 Sainsbury's
21 Topshop
24 River Island
25 Ebuyer
26 Debenhams
27 Ticketmaster UK
28 John Lewis
29 Currys
30 Thomas Cook
31 O2 Shop
33 Comet UK
34 Screwfix Direct
35 Travelodge UK
37 Homebase
38 PC World
39 Odeon Cinemas
40 New Look
41 The TrainLine
42 Cineworld Cinemas
43 British Airways
44 Vue Entertainment
47 HP
48 Boots
49 Halfords
50 First Choice

By Bev Fearis

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  • Why...

    Why does Robin Goad become Gould half way through the article?

    By Paul allen, Thursday, May 28, 2009

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