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Published on Tuesday, June 22, 2010

A bed for a penny? You must be joking

Tune says it is ready to shake up London’s hotel scene.

It will mark the opening of its first London property in central Westminster with a limited period offer of 1,000 rooms available for one penny per night.

Online bookings will open from June 29 for rooms at the hotel available from late August.

Mark Lankester, group CEO of Tune said, “There is so much to spend hard-earned money on in the capital, that we believe the accommodation should do what people want it to do – which is help them sleep fantastically well, knowing they have spent sensibly on that sleep, without paying for things they don’t want or need to use.

“Our ‘rooms at a penny’ offer is there because we know people will come back to us time and time again once they have tried a Tune Hotel, and we want to demonstrate that this is today’s, value-led way to stay in the capital.”

The 1,000 penny rooms will be released on specially created ‘Tunedays’, throughout June and July and will be bookable online at

Typically, rooms at Tune will start from £35 per night with promotional rooms regularly available from as low as £9 per night.

Tune is the first of 15 Tune locations scheduled to open across the Greater London area by 2017.

Tune is part of the Tune Group, the private investment group of Tony Fernandes, founder and Group CEO of low cost airline AirAsia.

by Ian Jarrett


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