City Cruises

Published on Monday, June 28, 2010

World Cup disaster means busy week for trade

England crashing out of the World Cup yesterday was bad news
for football fans but great news for the UK travel industry.

Operators are expecting a surge in bookings this week now that England supporters will no longer be glued to their TV screens.

Within an hour of England’s defeat to Germany, reported a sudden surge in web traffic, around 40% increase compared to the previous week.

Matt Hall, head of product, said: “We knew that many customers were waiting to see how far England progressed before they committed to a holiday in the sun and the huge disappointment of England’s defeat meant that they didn’t waste any time."

It's good news, too, for diehard football fans content to watch any national team play live as tour operators yesterday slashed the price of quarter-final packages.

Thomas Cook Sport, one of the participating tour operators, has knocked more than £600 off its remaining four-day packages to South Africa for the quarter finals later this week.

A company spokesman said the operator had a handful of ticket-inclusive packages remaining at the knock-down prices. "We expect to sell out, even though England won't be playing, because this is a great chance to see teams like Brazil and Argentina play live," he added.

* Have you already seen a surge in bookings? What would you prefer - more bookings, or England still in the World Cup?

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By Linsey McNeill

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  • Last minute bookings to Japan

    Seems to be a few last minute bookings in for us. Perhaps people looking to get away to a country that still has unrealistic world cup optimism - Come on Japan!

    By James Mundy, Tuesday, June 29, 2010

  • World Cup disaster

    I'll bet there's still plenty of seats left to Berlin, Cologne, Munich, Hanover et al!

    By Gary Westwood, Tuesday, June 29, 2010

  • Traffic up, but I'd rather England were still there!

    We had an increase in traffic of about 30% to yesterday afternoon compared to the previous Sunday, but I'd be happier if England were still in the tournament. I was expecting the usual "unlucky" quarter-finals exit, not second round humiliation!

    By Mark Avery, Monday, June 28, 2010

Mole Poll
'WTTC names cities at risk of over-tourism' - Has this issue affected the destinations you sell?
YES 51.64 %
NO 48.36 %

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