Visit Florida

Published on Tuesday, August 3, 2010

Horrible traffic leads to creative hotel offers



In tough times, there’s little shortage of creative hotel marketing programs to generate new business. Two of these include a popular movie and, even more unlikely, the horrible traffic in Washington, DC.
 


“So The Dupont Hotel recently launched the ‘Park and Play’ package to help make the streets of DC a little more accessible to guests,” says the hotel in a press release about one of the new offerings.
 


Available now through December 30, the “Park and Play” package not only saves guests from road-rage stresses, but also encourages them to “go green” during their stay by walking around the city instead of driving.
 


With rates starting at US$160 per night for a Superior Room, the “Park and Play” package includes, in addition to a room night:
 


---Complimentary valet parking.
 


---A US $25 gift card to Shell.
 


---And a DC Cruising Snack Pack containing bottled water, munchies and other gifts for the road.
 


The refurbished 327-room Dupont says it is the only hotel on the historic Dupont Circle.
 


In Florida, Elizabeth Gilbert's best-selling novel "Eat, Pray, Love" that takes place in Indonesia, India, and Rome is the inspiration for a new “romantic, spiritual, culinary” package from the Sonesta Bayfront Hotel Coconut Grove. They teamed with the new Paragon Grove 13 movie theatre to offer a weekend package coinciding with the film’s release Aug. 13-15.
 


The package, starting at US$199 a person, includes
 


*EAT: Friday the 13, guests will watch the film in a private theater while indulging in an Italian picnic dinner' with champagne or wine.
 


*PRAY: Saturday brings a trip to the Dharma Studio for meditation and general wellness stuff, followed by an Indian dinner (menu follows the flip) at Sonesta's Panorama Restaurant.
 


*LOVE: Participants get to explore "the intimate corners" of Coconut Grove by bike, foot, or sailing around Biscayne Bay (though bike or sailing costs extra).
 


By David Wilkening


 

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