Published on Monday, August 9, 2010

Agent poll finds ingredients for 'dream holiday'

A poll of 1,826 British holidaymakers has found the ‘dream holiday’ would be ideally three weeks long.

The study, by online travel agent, found 67% said three weeks would be ideal.

“I was surprised three weeks was considered a perfect holiday for the majority, as I really thought it would be longer,” said Chris Brown, the company’s co-founder.

“When we looked more into it, however, we found that 41% thought they would miss home by the fourth week. It’s really interesting to break it down like this and see all the factors that make up a 'perfect' holiday for the majority.”

The survey also found that the optimum temperature would be 28°c on average, while the dream choice of accommodation for most (78%) was a private villa.

When asked how far they would like their accommodation to be from the beach, 59% of people stated 100 meters would be perfect.

Some 81% said £1000 per week would be the perfect amount of spending money and 98% said their dream holiday would be on an all-inclusive basis. However, 76% would also like to eat out every evening.

By Bev Fearis

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