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Published on Monday, November 7, 2011

Inbound operators see bookings plummet during Olympics

The Olympics are having a devastating effect on bookings for inbound tour operators, according to new research.

The 38 members of the European Tour Operators Association reported an average 95% downturn in bookings during London 2012.

Some reported plummeting sales of nearly 100% for August.

These members are responsible for bringing in two million tourists a year and represent more than £2 billion in export revenue to the UK economy.

In an earlier report, ETOA members predicted a 30% fall in business during the event.

"The expectations of visitor numbers currently circulating within the hotel industry are hugely inflated,” said ETOA executive director Tom Jenkins.

“If UK businesses are basing their plans on data in some prominent visitor forecasts, London will suffer financially, as has been experienced by previous host cities.”

By Bev Fearis

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  • No shock

    Not a surprising finding. Any former host city could tell you that. Regular tourists stay away. They will also avoid the city in the run up to the games due to concerns of setup disruption. Hotels should do well with security and IOC fat cats but inbound operators will not. If the London organizing committee told you otherwise it is simply part of their propaganda to get folks on-board. This happens with every bid city.

    By chris ford, Wednesday, November 16, 2011

  • Why inbound wil suffer from Olympics

    Having helped plan the Sydney Olympics pedestrian movements not one of us involved went to the Sydney games and the ramping if hotel and other necessary costs plus the unavailablity of tickets has meant that August is simply off out agendas for uk. I'm totally unsurprised. Why are you not learning from previous experience?

    By Marcus Wigan, Tuesday, November 8, 2011

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