Published on Friday, March 9, 2012

Paris hotel generates 10% of sales through Facebook

A Paris hotel is predicting it will get more than 10% of its sales through Facebook this year.

The Hôtel Relais Bosquet, an early pioneer of online sales via Facebook, says it earned €14,000 and €13,000 of sales through its Facebook page in the last few months of 2011, and said the figure continues to grow.

The hotel has installed an Availpro booking engine and has been offering its Facebook 'fans' exclusive special offers with preferential rates and free breakfasts.

Fans are also able to cancel their booking up to 3pm on the day before check-in at no cost.

According to Availpro, other hotels have followed suit with similar offers and some have gone a step further by advertising the special Facebook-only offers on their website homepage with a link to their Facebook page.

Availpro technical director Antoine Buhl said: "We are always looking for ways to exploit the possibilities that Facebook offers, including sharing booking information on users' walls and mentioning special Facebook rates on the hotel's online booking engine.

"We follow very closely changes from Facebook itself such as the recent release of the Timeline version of Facebook in order to adapt our Facebook solution. We are also putting the finishing touches to our Facebook booking engine for hotel groups and chains to meet increasing demand in this area."

by Bev Fearis

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  • Let's be optimistic and give it a chance

    Hi Hans, it's still too early to draw any conclusion but first results are quite promising. When we did the case study with this hotel, the revenue manager told us that the buyers were new customers and they had become fans (they will receive then regular update about the hotel) and might come / buy again if pleased with their first experience of their stay. Important as well the viral sharing of information (hotel, rates...)through like, share, send buttons. Other hotels are starting experiencing the same results but you're right, we have to be cautious and scrutinize closely the results to come

    By Emmanuel Fremau, Monday, March 12, 2012

  • Skeptic

    Interesting story, but hard to draw conclusions. For instance: are their fans mainly returning customers? In that case the booking platform has simply changed to Facebook, rather than Facebook having generated revenue... I think a booking engine on Facebook is a great idea, but it will turn out to be a shift in platform mainly.

    By Hans Baas, Friday, March 9, 2012

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