Published on Thursday, December 17, 2009

Travel and tourism -¬Ë-to lead move to green economy-¬™


A global campaign to help travel companies and destinations respond to climate change has been instigated as part of the UN Copenhagen Climate Summit.
The "Live the Deal" initiative, developed with the support of the United Nations World Tourism Organisation, also aims to help businesses reduce their carbon footprint and move to a green economy.
The campaign will be underpinned by a carbon calculation tool that allows easy correlation with government targets and implementation measures, as well as a Think
Tank and annual Innovations & Investment Summit.
The inaugural Summit will be in Abu Dhabi in the last quarter of 2010.
Live the Deal will be promoted by a multimedia video "We can take this Climate Change" from album writer and singer Alston Koch.
Geoffrey Lipman UNWTO assistant secretary-general said: "What Copenhagen represents is a new commitment by the world community towards sustainable low carbon growth patterns.
"The targets and mitigation actions that countries develop and negotiate through this process will be a new base for travel industry action.
"What we are providing is a very simple way to get behind the evolving government initiatives, to keep pace with changing patterns and to demonstrate that our sector is acting, not simply talking.
"We should not be ashamed to promote the growth of smart travel - clean green, ethical and quality - it"s the lifeblood of trade, commerce and human connection."
UNWTO secretary-general Taleb Rifai called it "the kind of link between global policymaking and responsible tourism action that we are looking to inspire and encourage".
He added: "Our sector fuels the economy, creates jobs and is one of the biggest development opportunities for the world's poorest countries - and it can be a leader in the transformation to a green economy."

by Phil Davies

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